Overview of the hottest cosmetics packaging market

2022-09-22
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Summary of cosmetics packaging market (VIII)

development trend of cosmetics packaging in China

in general, "cosmetics" actually includes skin care products, beauty salons and perfume. All kinds of eye cream, night cream, SOD honey and sunscreen can be classified as skin care products; Shampoo, conditioner, hair dye, lipstick, eyebrow pencil, nail polish and other cosmetics can be classified as beauty products; And perfume can always be a family of its own

as a fashion consumer goods or serial port line, cosmetics need high-quality packaging materials to improve their status. At present, almost all kinds of materials are used in cosmetics packaging, while glass, plastic and metal are the main cosmetics packaging container materials, and cartons are often used as the outer packaging of cosmetics. Constantly developing new materials and processing technologies and pursuing new shapes have always been the focus of the industry on the development of cosmetic packaging containers. The application scope of materials is not limited to glass bottles and plastic bottles. The application of new materials has also become a way for the cosmetics industry to launch new products and improve existing products

taking P & G as an example, the bottle material of its new "exciting" bath brand has changed the previous hard plastic texture, and chose a more humanized soft and hard plastic packaging, which virtually increases the affinity of its products. It can be said that the successful launch of "exciting" has something to do with the choice of packaging materials. Similarly, "Pantene" has made a lot of efforts in the improvement of packaging patterns and materials on the basis of the existing strong brands, injecting new vitality into the old brands. It can be seen that the fashionable, eye-catching, dynamic and interesting outer packaging design and the adoption of new bottle type will greatly increase the weight of this kind of grid on the aircraft and become one of the means for cosmetics manufacturers to win the terminal

in the field of skin care products, durable and exquisite outer packaging is emerging in endlessly. Take the crystal series products produced by Dalian Ecological Beauty Cosmetics Co., Ltd. as an example: first, due to its unique paste manufacturing process, a fully automatic computer paste making machine is used for the first time to make various essence with different functions into spherical particles, filiform flowers and other shapes, which are placed in slightly mile shaped transparent gel, which is not only crystal clear, fashionable and beautiful in appearance, Moreover, because it completely seals the essence and uses the conduction effect of active metal ions, it can recover the natural vitality of the skin and eliminate skin problems more quickly and effectively than ordinary cream skin care products. In consideration of the beauty of the paste, the designers chose the plexiglass material with good transparency, strong plasticity, the same hand feeling as glass and more solid, coupled with gold and silver bottle caps with high quality and gloss, which gave the crystal series cosmetics the connotation of luxury and fashion. Since the product was put on the market, it has been favored by young and middle-aged female consumers

the packaging of cosmetics needs to be protective, functional and decorative. The Trinity is the development direction of cosmetic packaging in the future

1. Fresh packaged cosmetics will occupy a considerable market

because manufacturers produce products without preservatives to meet customer needs. Manufacturers fill them in tiny containers so that customers can use them all at once. For example, many brands of essence use this packaging method. The price of this kind of cosmetics is too high to become a mainstream product in the market, but it is a symbol of the future fashion and luxurious lifestyle, so there will be a stable consumer base

2. Development and design of green packaging materials

many cosmetic manufacturers have begun to pay attention to environmental protection, and have also added environmental protection considerations to the selection of cosmetic packaging materials, considering whether these materials can be recycled, which is in line with the increasingly valued awareness of environmental protection

3. Multi layer plastic compounding technology

it can make multi-layer and different kinds of plastics compound together and form plastic at one time. You can choose any imaginable color and design all kinds of containers. With the multi-layer plastic forming technology, on the one hand, the plastic packaging can completely isolate light and air and avoid the oxidation of skin care products. On the other hand, by mixing different kinds of substances, it can obtain wonderful visual effects and unique hand feel in the appearance, and improve the flexibility of the hose

4. Vacuum packaging is quietly emerging

vacuum packaging can protect skin care products containing fat, rosin oil and vitamins. It has the advantages of strong protection and high resilience. Another important development direction of vacuum packaging is to highlight functionality, which is very important for less complex containers

5. Plastic bottles still occupy an important position

the advantages of plastic containers have always been light weight, strong and easy to produce. Through the efforts of chemists and plastic manufacturers, plastic products have achieved the transparent characteristics that only glass once had. In addition, PETG is easy to be dyed into various colors, and its transparency remains unchanged even after anti UV treatment

on the whole, foreign cosmetics enterprises are more skilled than domestic enterprises in the design of outer packaging and the use of materials, and the selection of materials is also broader and more creative. However, we believe that with the maturity of the market, the growth of domestic cosmetics enterprises, and the gradual enrichment of relevant materials and sensitivity as a symbol of physical instruments, more and more Chinese local cosmetics enterprises will play an important role in the international cosmetics stage in the next two to three years

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